Microsoft sells off one of its Expression products

I actually find this pretty disappointing since Expression Media was originally iView Media Pro which Microsoft bought just a few years back. Of course the big concern was what MS would do with the product once they had it. Ironically, a lot of people (myself included) felt MS would do more harm to the app than good. Arguably, that’s exactly what’s happened. Hopefully it will have a good home now.

Microsoft has sold its Expression Media digital-asset-management application to digital-photography vendor Phase One for an undisclosed amount.

Starting May 25, Phase One is handling customer support and future development for Expression Media. Microsoft will continue to offer support for Expression Media retail customers for the next 90 days, officials said.

Another thing that’s unusual is that Microsoft is still stating they’re making competitor products to Adobe’s photography offerings. Quite some time ago they touted there would be a Photoshop equivalent, which of course never materialized. Now, Microsoft is claiming they will have a Lightroom competitor. I won’t hold my breath waiting for that one to appear.

Let’s see, Microsoft’s JPG killer didn’t take off. They’re PDF killer didn’t take off. They’re Flash killer hasn’t made much of a dent. And now they ditched the last of their photography apps. Microsoft has struck out against Adobe a couple of times and now they’re selling off one photo app with grand plans to launch another? Certainly makes me want to buy what they’re offering! Stable, very stable.

Further, Lightroom is on version 3 and has been incredibly successful from day one. It gained a massive and loyal following while it was still in beta and continues to be incredibly successful. I’m a huge fan of it and considering how well it’s been received and I can’t even conceive of a product Microsoft could offer that would best it in features and usability. I really think Microsoft is barking up the wrong tree here.

Microsoft is continuing to make investments in the professional photography space. Microsoft’s FUSE Labs is working on SmartFlow — a competitor to Adobe Lightroom that will include social-networking hooks.

Microsoft sells off one of its Expression products

Other articles of interest:

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent Comments
  • Custom Keywords for Custom Functions (1)
    • Sarah: Thank you for this. It helped me understand these better.
  • How To Disable the Quicken Registration Prompt (26)
    • Denise Defoor: I have a Quicken SE Version 6 .. My computer crashed a few weeks ago and I finally got it up and running. Now Quicken is telling me I must registered it. What? I have had this program for 20 years. How can I disable the...
    • Greg: For me, holding the *LEFT* CTL + Shift then clicking Online, One Step Update worked. I originally tried holding the right CTL + Shift, and it didn’t work. I’m using Quicken 2006, so I don’t know if it will work...
    • Joe SR>: My monthly income is deposited into my Credit Union account. I use debit whenever possible. I write checks manually and mail them. I use Quicken 2012 off-line only. I have entered all my money and investment accounts. I...
    • Prtet: Never say never….every time I swear I will never use Quicken again, I discover that there are still no viable alternatives. Amazing that there is no decent personal finance software.
    • Joe D.: Holding CTRL + Shift keys and selecting On Line | One Step Update from the main menu worked for my Quicken 2004. I’m grateful that you wrote a synopsis (“Simply put, …”) just beneath the link to the blog...
    • Susan Long: I bought my quicken disc in the beginning and it came with a registration number. I rang the helpline and they gave me the code to put in and talked me through it. It you downloaded your version then you don’t own it...
  • Parsing Strings in Katalon – Split, Substring and Readlines (4)
    • Anjana: Hey thanks for the response It is quite strange but initializing variable for delimiter and it worked String splitFormat = ‘-‘ WebUI.println(var_CampaignDura tion.toString().split(splitFor mat)[0])...
    • Don Pedro: I’m not really sure what the difference is, but I don’t think the “-“ in the split is the same as the one in the date. String var_CampaignDuration = “05/13/2019-06/07/2019&# 8221; String[] parsedDateRange =...
    • Anjana: Hi, I tried the same thing to split the string, but does not work for me, Could you plz point out whats wrong Variable var_CampaignDuration has value “05/13/2019-06/07/2019&# 8221; String[] parsedDateRange =...
    • Ellen: Thanks for sharing!! I like your contributions to Katalon topics.
  • How to Block games by Title and Tag on Steam (2)
    • Marcus861: I made an acc just to say: Same bro
    • JACK: Thanks, same just wanted to block anime games in my discover
  • Create a new and random UUID for an API call (1)
    • Anonymous: Hi ! I found this blog few weeks ago and it’s really helping me out with my tests! Thanks a lot for the Katalon tips and tricks ! Keep up the good work 🙂
  • Working with Dates and Date Formatting in Katalon Studio (6)
    • Ajoo: Thank you for the details. How do i remove leading “0” from dates. i.e. while formatting i receive 04/21/2019, but i need 4/21/2019. (same applies for date)